Innovation and elegance, the new Longines collaboration

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Innovation, elegance, and performance are some of the attributes that come to mind when thinking of the Maison Longines, founded in Saint-Imier, Switzerland, in 1832. This prestigious firm has forged in time close and lasting links with the sports world; and is well-recognized for the elegance of its watches.

This 2021, Longines decided to express the brand values beyond the watchmaking world and create a line of alternative products to represent the house identity. With this in mind, Longines presents a collaboration with the Marcolin Group, recognized for more than 60 years in the manufacture of glasses and sunglasses.

Longines brings exceptional attention to detail to create timeless pieces in this collection of sunglasses and optical frames for men and women.

Classic, representing timeless elegance, Heritage, a tribute to the brand’s rich history, and Sport, the relentless search for innovation and performance, are the three collections created in this majestic collaboration.

These accessories will soon be available in selected Longines stores, with a presence in more than 150 countries and the Marcolin S.p.A. dealer network.

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