Style is an attitude: Bugatti’s new smartwatch

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The Bugatti Brand is synonymous with exclusivity and good taste. Driving one of their cars created in their Molsheim Atelier is an experience like no other. With this in mind, Bugatti launches a line of smartwatches created with VIITA Watches. The Bugatti Ceramique Edition One line pays tribute to its most iconic hyper sports cars from this century by naming them in their honor: Divo, Le Noire and Pur Sport.

Each luxury smartwatch is created by hand with the excellence an precision that characterizes the French brand. These stylish pieces are the result of the integration of more than 1,000 individual pieces.

The housing is made of ultra-light hypoallergenic and scratch-resistant ceramic. Each one is sculpted using a precise CNC (Computer Numerical Control) process. In a second process, it is polished and refined with laser technology. In addition, it has a sapphire glass AMOLED touchpanel display with excellent sharpness and brightness.

Its dual sensor technology enables high-precision heart rate reading. Its long-lasting battery (up to 14 days) and water resistance of 100 meters (10 ATM) make these twatches the perfect pieces for countless trips and activities.

Each smartwatch includes both, a titanium and a silicone strap, interchangeable for any occasion. These watches are presented in a box made from sustainable wood and vegan leather. The reliability of these luxury pieces is reflected by a 5-year international warranty.

On the technological side, 20 fuctions are added to its physical characteristics. Amongst them, a function which determines your regeneration status for you to adapt your daily activities accordingly; HRV (Heart Rate Variability) related functions will help with information and workout recommendations; its VO2 Max feature measures the oxygen levels the owner’s body can process and is a great benchmark for personal training levels. In addition, it has functions linked to GPS technology which will provide acceleration, lap timing, speed and tracking data.

These Bugatti masterpieces are available through Kickstarter with the brand’s signature warranty. Without a doubt, it is an accessory worthy of the best wardrobes.

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