Reading Time: 1.4 seg.
Spain and Portugal are passionate places. Full of color, texture, traditions, and flavor, which invite you to discover them, let yourself be seduced and attend to their call. From the feeling of its guitars to the taste of its sausages, the Iberian tradition conquers the world and stimulates the senses to create something magical. A unique sense, the Iberian sense.
After more than three years of internal promotion in Spain, and with the support of financing from the European Union, the campaign Wake up your Iberian sense has arrived in Mexico. An international campaign involving a thousand world-class ambassadors and a thousand of the best restaurants across the globe to promote Iberian hams worldwide. As well as supporting the livestock community of the Iberian region, improving the international positioning of the product, and helping preserve tradition by training a thousand ham cutters.
Among the recognized ambassadors that promote this effort, the acclaimed Spanish chef, winner of two Michelin stars, Mario Sandoval, the first Mexican chef recognized with a Michelin star, Carlos Gaytán, and the Spanish ambassador in Mexico, Juan López, stand out. Dóriga Pérez, among others.
The presentation of the campaign in Mexico City was at the Treze con z restaurant, located in Lomas de Chapultepec. On this occasion, the Ambassador of Spain in Mexico, Juan López-Dóriga, highlighted that it is an attractive initiative for the Spanish agri-food sector and places the Iberian Ham as the best ambassador of Spain Brand in the whole world. A product as unique as Iberian Ham, there is no one better to share it with than our Mexican friends, always present in our hearts, he says.
We want to awaken all over the world what many of us already feel with Iberian Ham: the‘ Iberian Sense. A sense born from the Mediterranean culture, to unite something as unique as Iberian Ham, and something as extraordinary as a special way of understanding and living life. It is about feeling, sharing, and enjoying. Because the ‘Iberian Sense’ cannot be described, it can only be experienced”.
For his part, Mario Sandoval underlines how much it means to be a global ambassador of this gourmet product: “In all the important moments of my life, Iberian Ham has always been present. My mother always said: it is easy to distinguish the good from the bad, but it is more difficult to learn to differentiate, as with Iberico Ham, the good from the excellent ”.
Wake up your Iberian sense.
Share
Images
Statement by Alazan.